OUR ASSETS
BIG CEE manages 16 active properties – 14 in Serbia and 2 in Montenegro.
In Serbia owns and operates 10 of the largest retail parks under the BIG brand, along with two shopping malls branded as BIG FASHION and the country’s only designer outlet, the BIG FASHION Outlet. Three new centers are set to open in 2025, alongside planned expansions at several existing retail parks.
In Montenegro owns the country’s largest shopping mall, BIG FASHION Podgorica, with ambitious plans for further expansion. Additionally, the company owns The Capital Plaza, a distinctive mixed-use development comprising a hotel, commercial spaces, office facilities, and residential units for rent.
In addition, BIG CEE’s portfolio includes a range of properties, such as a major residential project, an office building, and several land plots earmarked for future development.
MANAGEMENT
LEV WEISS
BRANIMIR BOJIC
Deputy CEO & Technical Director
branimir.bojic@big-cee.com
ALON BARGIORA
NIR SIDEL
Marija Drakulić Šebez
Marketing Director
marija.sebez@big-cee.com
NEMANJA DJURIC
Leasing director
nemanja.djuric@big-cee.com
OUR VISION
BIG pioneered the “Power Centers” concept in Israel—open-air shopping centers with easy access, a diverse range of stores, and prime locations on major traffic routes, designed for convenient, efficient shopping.
We aim to replicate this bold vision in the Balkans, delivering endless fun and innovation to create engaging, customer-centric experiences. Our growth strategy focuses on expanding existing centers, acquiring new ones, and strengthening our brand, driving sustained profits and increasing value for both the company and our tenants.
OUR MARKETING STRATEGY
The key goal of our marketing activities is to make BIG centers in the Balkans synonymous with engaging, customer-centric experiences, while consistently supporting our retailers and enhancing tenant visibility among target consumers.
Customer experience is at the heart of everything we do. Marketing, above all, is about creating memorable experiences that resonate with our audience. We tailor our offerings to meet the unique needs of each visitor, ensuring they get the most out of their time with us. From fun, educational children’s workshops and sports days to vibrant food bazaars, lively dance evenings, and concerts with regional stars, every event reflects the interests of our community. Best of all, our events are completely free, making everyone feel welcome and valued, while strengthening the feel-good factor. For our partners and tenants, this means enhanced brand visibility and promotion, along with the assurance that we handle their brand with the utmost care and dedication.
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